We just launched our Portugal Chapter. Discover more Portuguese startups here!X
PITCH
HarukaEdu is set to be Indonesia’s premier online education hub by offering new and more accessible channels to quality higher education and training programs.
WHY?

Shortage of skilled workers

About 30% of workers in Indonesia have a high school or two-year college diploma.

E-learning infrastructure lagging

Many local institutions lack expertise and resources to build and maintain quality online courses.

Quality, flexible programs needed

Many working adults cannot find accredited further education courses that are flexible and affordable.

MARKET

US$ 6.5 billion

Current market value of online higher education in Indonesia

Quality online education providers to tap into new market segments by offering more flexible and affordable higher education courses to working adults.

PRODUCT
HarukaEdu is an education platform for certified training and degree courses. Using an accredited learning management system and IT infrastructure, HarukaEdu provides the full range of services needed to conduct online courses. It also develops content with partner institutions, conducts video-based lectures and manages online assessments.
HarukaEdu is an education platform for certified training and degree courses. Using an accredited learning management system and IT infrastructure, HarukaEdu provides the full range of services needed to conduct online courses. It also develops content with partner institutions, conducts video-based lectures and manages online assessments.
BUSINESS MODEL
HarukaEdu offers online degree and training courses in partnership with higher education institutions from Indonesia and overseas. A percentage of the course fees is earned, based on the services required by the partners. HarukaEdu may contribute initial investment funds to encourage new partners to develop and pilot new courses.

Read more

HarukaEdu provides a comprehensive package of end-to-end services to develop and to manage online courses with partner universities and colleges.

A percentage of the fees is paid to HarukaEdu by the partners. The revenue sharing ratio is computed according to the package of services provided by HarukaEdu to develop and to run the online courses together with the institutions.

HarukaEdu may also offer to make an upfront investment in a new partnership to attract more new partners. This will reduce the financial investments and risks of the new partners, while the new online courses are being developed and tested in the market. The support services offered by HarukaEdu include student recruitment, enrolments, hiring of lecturers and financial reports.

A complete IT infrastructure is also offered for the development and running of the online courses. For example, HarukaEdu is able to deliver video-based lectures and online assessments by using the partner university’s own Learning Management System (LMS) as required. 

However, HarukaEdu also has its own LMS that is compliant with Indonesia’s National Higher Education Accreditation Board (BAN-PT) requirements and with the Shareable Content Object Reference Model (SCORM) standards. The in-house LMS is user-friendly, with the course content made easily accessible with just one click from the dashboard. The LMS also records all student data and performance results as required by the authorities.

HarukaEdu currently has two degree programs that are aimed at working adults who are interested in obtaining higher education qualifications on a part-time basis. The master’s in Communication Studies offered by the London School of Public Relations is a fully online program. The bachelor’s degree in Management from the Institut Teknologi Harapan Bangsa uses a mix of e-learning and face-to-face lectures and tutorials.

Co-founder and CEO Novistiar Rustandi has emphasized that HarukaEdu will focus on developing more online courses directly with partner institutions to promote continuous lifelong learning. It would not be competing with the popular massive open online courses (MOOCs) as many of these courses are free and difficult to monetize, he explained.

TIMELINE

  • Launch
  • Growth
  • Recent Developments
  • Future Plans
  • 2013 - HarukaEdu was launched by three university lecturers.

    Read in detail:

    The launch

    April, HarukaEdu was founded by three Universitas Bina Nusantara (Binus) lecturers: Novistiar Rustandi, Tovan Krisdianto and Gerald Ariff.

    • The company’s name was created by combining parts of the names of the founders (ruka = Rustandi, Krisdianto, Ariff) to form the Japanese word “haruka” that means “distance”.
    • The founders wanted to improve the provision of further education and training courses in Indonesia, while tapping into the massive business potential of online learning. The government had recently allowed universities to provide online programs in 2012.
    Challenges

    HarukaEdu faced difficulties in attracting institutional partners.

    • HarukaEdu was one of the first to develop online programs to be officially accredited by higher education providers such as universities.
    • It conducted a free online class to test the Indonesian market for online learningand to demonstrate their concepts to potential education partners.
  • 2014 - Raised Series A funding; partnership with London School of Public Relations.

    Read in detail:

    Products and services

    Late, HarukaEdu and the London School of Public Relations (LSPR) launched an online Master of Arts in Communication Studies program.

    • The original offline course had 16 face-to-face sessions, but the online course replaced 13 of them with online learning modules.
    • Full and partial scholarships for the program were also offered in partnership with the law firm Kartini Muljadi, SH & Partners and online job portal JobsDB.
    Fundings

    November, raised Series A funding of undisclosed amount from CyberAgent Ventures.

    • Funds were used to recruit more team members to develop IT infrastructure, online courses and training materials.
  • 2015 - Gave scholarship to Indonesian celebrity Ayushita Nugraha.

    Read in detail:

    Expansion

    April, a scholarship was given to singer-actress Ayushita Nugraha for the Master of Arts in Communication Studies program accredited by LSPR.

    • HarukaEdu became the first Indonesian edtech startup to enrol a celebrity student.
  • 2016 - Raised Series B funding led by Pearson.

    Read in detail:

    Fundings

    November, raised US$2.2 million in a round led by Pearson Affordable Learning Fund (PALF), the venture capitalist arm of the global education company Pearson.

    • Samator Education and CyberAgent Ventures joined the round.
    • Funds to be used to develop partnerships with more higher education institutions.
  • 2017 - New online degree program with Indonesian university.

    Read in detail:

    Products and services

    March, an online degree program in Professional Managementwas launched with Bandung-based Institut Teknologi Harapan Bangsa (ITHB).

    • The program has an international certification as ITHB is part of the SAP University Alliance Program.
    • The part-time degree program is aimed at working adults who wish to improve their career prospects by acquiring an internationally recognized degree qualification.
  • Recent Developments

    HarukaEdu currently has 70 staff members.

    There are six university partners on board, offering two degree programs and several online courses.

    To launch a new version of its integrated technology platformto enable it to expand its portfolio of online programs.


  • Future Plans

    Double the number of university partners by the end of 2017.

    Develop an Android app and a web app for tablets.

    Enrolments expected to reach 2,500 in 2017, with the goal to prepare 100,000 graduates for the workforce over the next ten years.

Updated: 07/03/2017
f