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With over 250 million inhabitants, Indonesia has the world’s fourth largest population and Southeast Asia’s largest. Its youthful workforce has long been an untapped asset, but they are now taking things into their own hands. Inspired by the successes of unicorns like Go-Jek and Traveloka, more Indonesians are looking to the digital world to start their own businesses. it faces unique issues and growing pains. CompassList offers nuanced insights into the scene’s rising stars, its diverse and often fragmented markets, and how new players and investors can navigate this complex landscape.


Bright Ideas
The Big Picture
Bright Ideas


Through a wide variety of games and "gamified" employee education apps, Agate wants everyone to reach their fullest potential by having fun.

One of Indonesia’s most popular platforms for reading digital books, magazines and newspapers, Scoop offers some 100,000 editions, including foreign titles.


Despite his young age, Alfian Pamungkas Sakawiguna is already an experienced IT specialist and serial entrepreneur. While still in high school, he ran an Internet cafe and maintained his school’s web server.  In 2013, he became the founder and CEO of MetroWorld Host, a web hosting rental services platform. In 2015 he co-founded another web hosting business, IDCloudHost.Alfian is currently reading a Computer Science degree at Telkom University, Indonesia. In 2017, he also became a certified EC-Council instructor and took on additional roles as MD of PT Siber Sekurindo Teknologi and Deputy CTO of PT Tekkon Terra Techno.

After graduating from Universitas Dian Nuswantoro with a degree in Computer Science, Maulana Bayu Samudra worked as a web designer for Seven Media Technology from 2015 to 2018. Together with former colleague Fadhil Nur Mahardi and food entrepreneur Kaesang Pangarep, he established Indonesian home chef meal service Madhang in late 2017, serving as its first CEO. Maulana later took on the COO role in January 2019.


A veteran businessman, Diono Nurjadin is the president and CEO of Cardig Aero Services that is also a logistics partner of He worked for Peregrine Securities in Singapore before returning to Indonesia in 1994. He was also the chairman of the now-defunct Mandala Airlines. Diono is a member of ANGIN, a network of Indonesian angel investors.

Public-listed PT Surya Semesta Internusa Tbk (aka Surya Internusa or SSIA) is a property conglomerate with interests in hospitality, property, construction and infrastructure. Founded by the President Director Johannes Suriadjaja in 1971 as a private property developer, the company was listed as SSIA in 1997. His daughter Christina Suriadjaja is a co-founder of Travelio, a tech startup that was originally created for Surya Internusa in 2014.


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