Venturra Capital's Raditya Pramana: Bear market "very close now"

Venturra Capital partners (L-R): John Riady, Rudy Ramawy, and Raditya Pramana

In an interview, the Indonesian VC firm’s newest partner also charts out the course for their new fund, Venturra Discovery 


The Lippo Group-backed Venturra Capital has turned its focus to young startups – with a new fund of US$15 million and smaller ticket sizes – hoping to spot Southeast Asia’s next Go-Jek or Traveloka early in the game, as it readies for a bear market to come.

“Historically… the best performing portfolio companies in Venturra's [previous] Fund I are the ones where we came in early on,” explained Raditya "Adit" Pramana, a partner of the Jakarta-based VC firm. 

Named Venturra Discovery, the new fund mostly backs Indonesian startups in their seed to Series A rounds, with sizes around US$200,000500,000. It launched in September 2018 with three investments already closed: hospital and clinic management platform Medigo; Ekrut, an IT recruitment and headhunting platform; and Club Alacarte, a loyalty platform for high-end restaurants and lifestyle outlets; all from Indonesia. Antler, a venture builder based in Singapore, is the latest addition to the portfolio.

Two other Venturra Capital partners also jointly head Venturra Discovery, namely, John Riady, the 33-year-old heir to the Riady family business empire that includes the US$8 billion Lippo Group conglomerate; and Rudy Ramawy, Google’s former founding country director for Indonesia.

Speaking to CompassList, Adit noted that startup valuations are at record highs as star unicorns like Uber and WeWork rush to go public this year. But post-IPO, valuations have been plummeting as investors rush to cash out. “Lyft listed at US$80; yesterday it was [trading at] US$58," he said. "It's brutal, but it's better for them to list at that value rather than a lower number. I see that people are trying to get out.”

The consequences? “Multiples on public markets will be corrected and that will trickle down to private markets."

Back to fundamentals

"It's worth mentioning that we are in the longest bull run in history," Adit, who was made partner in August 2018, said. "What comes after is definitely the bear times. And we think it's very close now. We'll be facing some tough economic times in the next one or two years."

That's when "you need to make sure that the portfolio companies can sustain themselves as a business," he added. “Companies will need to turn back to valuation metrics that show strong fundamentals, instead of just growth.”

And that’s the investment approach Venturra has taken: "It doesn't mean that we won't be investing; we just need to be disciplined."

The firm's first fund, Venturra Fund I, was putting money in rounds from Series A to Series C. It has fully deployed its US$115 million raised to finance 21 companies in Southeast Asia since it launched in 2015. As was the case with Fund I, Lippo Group is the sole LP of Venturra Discovery.

Through Venturra Discovery, the firm hopes to support the next wave of startups, helmed by a new generation of techpreneurs who got their teeth cut at unicorns like Go-Jek, Grab and Traveloka.

In the recent years, Series A-focused funds have grown reluctant to deploy small seed capital valuations. This drives up the value of prominent seed rounds, but also makes it harder for entrepreneurs to raise smaller rounds, especially those valued at US$500,000 or less – a gap Venturra Discovery wants to plug.

“Public data shows that seed financing [in Indonesia] is a third of what it was in 2015, in terms of dollar value and transactions,” Adit said.

Vietnam on the radar

The Venturra Discovery team has also set their sights on Vietnam. “The tide is turning in favor of Vietnam… We see their readiness in the market, investors are eyeing them, capital availability has increased,” Adit said.

The great availability of tech talent makes Vietnam attractive to investors. “There are so many great engineering talents that the small tech companies can acquire… [In Indonesia,] the average fresh graduate, or those who have completed a three-month coding school course, can expect to earn S$1,0001,100 a month (about US$730–800), even without industry experience,” Adit said. “In Vietnam, the salaries are way below that, even with industry experience.”

Regional markets will also boost the scaling of startups. For instance, Singapore-based fashion and beauty marketplace Zilingo, a Venturra investee, has recently expanded into Indonesia.

“We invested early in Zilingo, just four months after they launched. Together with Sequoia Capital, we managed their Series A round,” Adit said. “They've just announced a big round [the Series D round announced in February]. They're this close to becoming a unicorn.”

In Indonesia, Venturra is particularly pleased with the success of Ruangguru, the edtech platform that offers online learning through a smartphone app. “Last year they had a phenomenal year. They launched Ruangbelajar, an online video learning platform that got tremendous feedback from parents and users.”

Healthcare, education, fintech

Investing in education and healthcare amounts to playing the long-term game. Taking Ruangguru as an example, Adit said: “It took them a few years, they finally cracked the business model… one that people loved and would work economically for the company as well, a model that they can scale throughout the nation. They're now a household name, providing quality education to people who didn't have access to that before”.

Healthcare is another sector that Venturra likes, for its strong growth potential in the region. “I think healthcare is a highly complex, highly regulated industry that lacks innovation. The way we look at healthcare now has not changed compared with 15 years ago,” he said.

Adit also named fintech and related services, namely e-wallets, as an attractive sector. "I strongly feel that with the rising adoption of wallets like OVO and Go-Pay, it builds a foundation for us to provide financial services on top of it,” he said. These add-on financial services could include micro-investments and insurance.

But there's one major hurdle: the customer's reluctance to store large amounts of money in these e-wallets. “Right now, people are still using e-wallets as a utility to spend money daily,” he said. “People just put five dollars’ worth of money in the wallet, use it and then top up when it runs out... I think it'll be very soon that people will be more comfortable with parking more money in the e-wallets. Then they can start buying financial products through these.”

In their search for potential investees, the Venturra Discovery team mainly do their own scouting. "We'll reach out to companies that we think can be interesting, and at the same time we get referrals ... [We also find companies] from cold calls and events,” Adit said.

“Our ambition is to become one of the best seed investment firms in the region.”  

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