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Islamic finance and marketing expert Else Fernanda earned his bachelor’s in Accounting from Universitas Indonesia, the national university; a master’s in Finance from the University of Strathclyde; and a certificate in Human Resources from Atma Jaya University. After working in the finance industry, he founded an Islamic finance and marketing consulting company in 2004. In 2011, he co-founded the Paramadina Islamic Management Institute (PIMI). He co-founded FAST8, a human resources tech company, in 2008 with his wife, Afia Fitriati. They also founded Gadjian, an HR management SaaS startup. Today, Else is also a lecturer at Paramadina University and a member of Sharia Supervisory Board for four companies.

Christophe Mallet is the French co-founder and CEO of UK-based VR edtech for soft-skills training Bodyswaps, where he has worked since its founding in 2019. Prior to this, he was CEO and co-founder at VR marketing agency Somewhere Else from 2016 before the agency pivoted to training and skills development and became the basis of Bodyswaps’ product offer. The agency had clients such as Adidas, for which Somewhere Else produced an interactive VR in-store promotional tool that was deployed in over 100 locations in China, Europe and the US and was nominated for a VR Award and an Immersive Perspective award. Mallet also co-founded another VR agency Exheb, forerunner to Somewhere Else in 2014.For almost six years before that, Mallet worked in social media and digital strategy management at Carve Consulting in London, a digital agency helping organisations to become social businesses.  Mallet also co-founded a music label, Ubermax Records, in 2011.Mallet holds two master’s degrees: Science in Management and Business from the HEC School of Management in Paris, and International Business and Management from Vienna University of Economics and Management.  

Nanyang Technological University of Singapore MBA graduate Afia Fitriati holds a bachelor’s in Marketing from Syracuse University, USA. Post-MBA, she held various roles in different companies, including as an editor at Aquila Magazine and a lecturer in Islamic Marketing at Paramadina University. She co-founded FAST8, a human resources tech company, in 2008 with her husband, Else Fernanda. They also founded Gadjian, an HR management SaaS startup. Currently, Afia is also a senior associate in the Halal Lifestyle Market at DinarStandard, a growth strategy research and advisory firm.

Julien Denoël is the Belgian co-founder and COO of UK-based VR edtech for soft-skills training Bodyswaps, where he has worked since its founding in 2019. Prior to this, he was CEO and managing director at VR marketing agency Somewhere Else from 2016, before the agency pivoted to training and skills development and became the basis of Bodyswaps’ product offer. The agency had clients such as Adidas, for which Somewhere Else produced an interactive VR in-store promotional tool that was deployed in over 100 locations in China, Europe and the US and was nominated for a VR Award and an Immersive Perspective award. Denoël has also been a guest lecturer in VR and AR at INSEEC business school in London and Geneva since 2017. Prior to this, Denoël  also co-founded another VR agency, Exheb, in 2014, where he worked for almost three years as VR Producer. He also worked in digital marketing for Quotient Technology, formerly Coupons.com for two years, and in business development and marketing at the WorldOne agency for the same amount of time. Denoël holds both a master’s and a bachelor’s degree from HEC Management School in Liege, Belgium, the former in Marketing and Organization, the latter in Management.    

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