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Hong Kong-based Chow Tai Fook Jewellery Group Limited was founded as a jewelry store in Guangzhou in 1929. Listed on the Stock Exchange of Hong Kong in December 2011, it is one of the world's largest jewelry companies, with total assets of around US$8 billion. The Group owns several jewelry brands, including Chow Tai Fook, Chow Tai Fook T MARK, Hearts On Fire, MONOLOGUE and SOINLOVE, and operates a retail network in East Asia and the US. The Group invests in other firms through its VMS Legend Investment Fund, which has funded companies from fields such as fintech, hardware, healthcare, streaming media and cloud.

K11 is a shopping mall brand based in Hong Kong. It was founded in 2008 by entrepreneur Adrian Cheng. Cheng’s family owns and controls Hong Kong conglomerate New World Development, which deals mainly in property, infrastructure and services, department stores and hotels, and jewelry group Chow Tai Fook.

Born in 1979, Cheng is an entrepreneur from Hong Kong. He is the third-generation heir of the Cheng Yu-tung family, which founded the New World and Chow Tai Fook empire. With a BA from Harvard University, Cheng joined the family business in 2015, serving as executive vice chairman at New World Development. In 2008, he invented the concept of “museum-retail” - incorporating art into shopping - by founding the K11 luxury shopping mall brand. In 2017, Cheng and veteran investor Clive Ng cofounded C Ventures, which funds technology-driven businesses from the art, media and fashion sectors.

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