heyi
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Founded in 2012, Heyi Group was established via the merger of China’s two leading internet video channels, Youku and Tudou. The group promotes the creation of original video content through IP licensing, native content production and collaborating with users to generate content. In August 2015, it announced a plan to invest RMB 10 billion in content projects. It was acquired by Alibaba Group in 2016.
Founded in 2012, Heyi Group was established via the merger of China’s two leading internet video channels, Youku and Tudou. The group promotes the creation of original video content through IP licensing, native content production and collaborating with users to generate content. In August 2015, it announced a plan to invest RMB 10 billion in content projects. It was acquired by Alibaba Group in 2016.
Day Day Cook: Creating content that sells
She may not be a celebrity chef but Norma Chu, the analyst-turned-cook, is a familiar face in food-obsessed Hong Kong, where she has her recipe website to encourage youths to learn cooking
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