igor
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Co-founder and Head of Communication and Design of CoolFarm
João Igor graduated with a degree in Communication, Design and Media Studies from the School of Education of Coimbra (ESEC) in 2008. The digital marketer worked for four years at Imagemplus until 2012, when he co-founded mobile software development firm CoolApps, together with CoolFarm co-founders Liliana Marques and Eduardo Esteves. In July 2014, he co-founded indoor farming agtech CoolFarm and worked as marketing and communications manager until June 2018. He was communications manager at relocation startup Moviinn for one year until 2015. Currently based in Lisbon, he now a marketing communications specialist with London's HR recruitment firm Transformify.
João Igor graduated with a degree in Communication, Design and Media Studies from the School of Education of Coimbra (ESEC) in 2008. The digital marketer worked for four years at Imagemplus until 2012, when he co-founded mobile software development firm CoolApps, together with CoolFarm co-founders Liliana Marques and Eduardo Esteves. In July 2014, he co-founded indoor farming agtech CoolFarm and worked as marketing and communications manager until June 2018. He was communications manager at relocation startup Moviinn for one year until 2015. Currently based in Lisbon, he now a marketing communications specialist with London's HR recruitment firm Transformify.
Co-founder and Advisor of Shotl
Igor Martret dedicated 15 years of his life to professional sports. The former athlete, from the University of Barcelona, is passionate about ultra trails, marathons and triathlons. The sports performance advocate also worked for five years as club manager at Virgin Health and Holmes Place.In 2006, he joined the family business as COO of Drivania Chauffeurs that was started by his brothers in 2001. Today, he's co-owner and CEO of Drivania International, the family-run chauffeur services enterprise that has grown to become a leading chauffeur company in Europe. In 2016, the Martrets established on-demand shuttle services company Shotl.
Igor Martret dedicated 15 years of his life to professional sports. The former athlete, from the University of Barcelona, is passionate about ultra trails, marathons and triathlons. The sports performance advocate also worked for five years as club manager at Virgin Health and Holmes Place.In 2006, he joined the family business as COO of Drivania Chauffeurs that was started by his brothers in 2001. Today, he's co-owner and CEO of Drivania International, the family-run chauffeur services enterprise that has grown to become a leading chauffeur company in Europe. In 2016, the Martrets established on-demand shuttle services company Shotl.
Co-founder and Chief Creative Officer of CoolFarm
Pharmacist-turned-illustrator Eduardo Esteves has more than three decades of experience in paper and digital publishing. He graduated in Pharmaceutical Sciences at the University of Coimbra in 1991. He became a serial entrepreneur in 1998 as co-founder of Ciberbit SA. In 2012, he also co-founded CoolApps with university alumni João Igor and Liliana Marques.In 2014, they established CoolFarm to develop SaaS indoor farming solutions. In January 2015, he left Ciberbit and CoolApps to focus on developing and marketing CoolFarm B2B products. Since CoolFarm's insolvency, Esteves has worked as a creative consultant based in Coimbra.
Pharmacist-turned-illustrator Eduardo Esteves has more than three decades of experience in paper and digital publishing. He graduated in Pharmaceutical Sciences at the University of Coimbra in 1991. He became a serial entrepreneur in 1998 as co-founder of Ciberbit SA. In 2012, he also co-founded CoolApps with university alumni João Igor and Liliana Marques.In 2014, they established CoolFarm to develop SaaS indoor farming solutions. In January 2015, he left Ciberbit and CoolApps to focus on developing and marketing CoolFarm B2B products. Since CoolFarm's insolvency, Esteves has worked as a creative consultant based in Coimbra.
Co-founder and Chief Administrative Officer of CoolFarm
Graduating in 2007 as a civil engineer, Liliana Marques completed a PhD in Steel and Mixed Construction Technologies in 2012 at the University of Coimbra in Portugal. She was a visiting assistant professor and researcher at her alma mater until June 2018.Before co-founding agtech CoolFarm in 2014, Marques had established mobile software development company CoolApps in 2012 with CoolFarm co-founders João Igor and Eduardo Esteves. She was CoolFarm's chief administrative officer in charge of fundraising campaigns until its closure in 2018.
Graduating in 2007 as a civil engineer, Liliana Marques completed a PhD in Steel and Mixed Construction Technologies in 2012 at the University of Coimbra in Portugal. She was a visiting assistant professor and researcher at her alma mater until June 2018.Before co-founding agtech CoolFarm in 2014, Marques had established mobile software development company CoolApps in 2012 with CoolFarm co-founders João Igor and Eduardo Esteves. She was CoolFarm's chief administrative officer in charge of fundraising campaigns until its closure in 2018.
Shotl: Making public transport smarter, more sustainable
The first on-demand European mass transit app, Shotl aims to revolutionize city transit
CoolFarm: Why did Microsoft Portugal's Startup of the Year go bust?
The indoor-gardening tech startup went from winning awards to closing down with debts of close to €1m four years after its founding
Indonesia gaming and esports – Covid-19 brings increased interest but also challenges
Canceled industry events may have curtailed promotion and investment opportunities, but interest in gaming and esports has increased
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