naufal
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Co-founder and CEO of Aruna
Farid Naufal Aslam was the CTO of a Bandung-based design studio Monoponik from 2012 to 2014, while he was still reading for a degree in Business Management in Technology and Informatics at the Telkom University in Indonesia. In 2015, he established PasarLaut.com, an e-commerce platform for fishermen. PT Aruna Jaya Nuswantara was later incorporated to transform PasarLaut.com into a fishery tech startup Aruna.
Farid Naufal Aslam was the CTO of a Bandung-based design studio Monoponik from 2012 to 2014, while he was still reading for a degree in Business Management in Technology and Informatics at the Telkom University in Indonesia. In 2015, he established PasarLaut.com, an e-commerce platform for fishermen. PT Aruna Jaya Nuswantara was later incorporated to transform PasarLaut.com into a fishery tech startup Aruna.
Fish trading startup Aruna thrives despite Covid-19 with a pivot to domestic sales
Having brought forward its domestic expansion by one year, Aruna wants to use its recent funding to further boost market expansion, develop the tech for product traceability and an intelligent supply chain
Despite a lack of infrastructure and threats from middlemen, Aruna continues to help Indonesian fishing communities find buyers for their catch and manage their money better.
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