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Based in Lisbon, Filipa Neto graduated in Economics at the Catholic University of Portugal in 2012. She co-founded her first business with college friend Lara Vidreiro at the age of 21. They went on to establish Chic by Choice in 2014 and were listed in Forbes 30 Under 30 Europe 2018: Retail and E-commerce. In December 2017, Neto also started working for Farfetch as a principal innovation specialist and mentor for its accelerator program Dream Assembly.

Lara Vidreiro graduated in Business Management and Administration at the Catholic Lisbon School of Business and Economics in 2012. At the age of 21, she started her first business Style in a Box with co-founder and college friend Filipa Neto when they struggled to find dresses for a gala. In 2014, she pivoted her business model into a designer clothing rental platform Chic by Choice. She was named as one of Forbes 30 Under 30 Europe 2018: Retail and E-commerce. Vidreiro also joined A2D Consulting in Lisbon as e-commerce and digital senior consultant in November 2017.

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