Bright Ideas

Chinese startup Xianghuanji takes a gamble on smartphone leasing

  • China
  • 4 min read
  • Oct 19, 2018
  • By Irene Wang

©Xianghuanji

Now you can rent the newest phones for half the price of an upgrade

From car rides to basketballs, Chinese customers can find almost everything they need on mobile applications that take advantage of the highly popular sharing economy. Why buy an expensive new car and pay for maintenance, insurance and petrol when a click on a ride-hailing app can take you anywhere for the price of a single meal out? Why buy a costly new phone each year when you can rent one for half the price?
Despite increasing prices, users of high-end smartphones experience increasingly shorter service cycles. The startup Xianghuanji, a smartphone leasing service, saw in this trend a b...

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Edited by Wendy Lovinger , Wang Xiao'e

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