From China, Clever Home to build “Home Depot” marts in Africa
- China
- 5 min read
- Nov 21, 2019
- By Hua Nan
Image: Shutterstock
Combining B2B2C and O2O models, Clever Home is turning its 40,000sqm trade center in Nigeria into the "Yiwu marketplace" for Chinese companies looking to set up shop in Africa
Veteran businessman Chen Yalin came up with a masterplan for Africa in 2015 during his first tour of Africa as council member of the Jiangsu Chamber of Commerce in Shanghai.
"My first impression of Africa was that it's much more bustling than Yiwu (China's Commodity City). Due to its underdeveloped manufacturing industry, Africa relies heavily on imports and multi-layered wholesale distribution channels," said Chen. "You can see people carrying big bags on shoulders or on the head almost everywhere. At that moment, I decided to start a business and make some changes in Africa," he explained...
"My first impression of Africa was that it's much more bustling than Yiwu (China's Commodity City). Due to its underdeveloped manufacturing industry, Africa relies heavily on imports and multi-layered wholesale distribution channels," said Chen. "You can see people carrying big bags on shoulders or on the head almost everywhere. At that moment, I decided to start a business and make some changes in Africa," he explained...
The rest of the content is only available if you are logged in.
We pride ourselves on the accuracy of our information and reporting. Please help us by letting us know of any incomplete or inaccurate information on our website.
IN THIS INSIGHT
MOST VIEWED