Smartvel helps travel brands understand customers' interests to boost their experiences

Spain

4 min read

Aug 22, 2019

By Emanuela Ferraro

Image: Shutterstock

Smartvel lets travel brands profile their customers and offer them personalized, up-to-date content as more travelers demand unique vacation experiences

The modern traveler is demanding. He or she seeks new, unique vacation experiences. Less interested in a trip to the top of the Empire State Building, the choosy New York tourist would rather visit an underground bar popular with locals. The modern traveler wants online offers that match his or her interests, as well as a full range of experiences while interacting with a brand.
In a survey conducted by Skift in 2017, 69% of US respondents said they would rather spend more on activities than a nicer hotel room. On average, people visit 38 websites to plan a trip, says enterprise...

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Edited by Wendy Lovinger

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