Born in 1979, Cheng is an entrepreneur from Hong Kong. He is the third-generation heir of the Cheng Yu-tung family, which founded the New World and Chow Tai Fook empire. With a BA from Harvard University, Cheng joined the family business in 2015, serving as executive vice chairman at New World Development. In 2008, he invented the concept of “museum-retail” - incorporating art into shopping - by founding the K11 luxury shopping mall brand. In 2017, Cheng and veteran investor Clive Ng cofounded C Ventures, which funds technology-driven businesses from the art, media and fashion sectors.