The world’s first online Islamic fashion retailer, HijUp brings innovation to a fashion world that has long overlooked the huge potential of the Muslim market.
Why
Underdeveloped Muslim fashion industry
The fashion world has long neglected the needs of the 1.6 billion global Muslim population.
Few online options
Many Muslim women are frustrated by the lack of online shopping options for Islamic apparel.
World’s largest Muslim population
Indonesia has the world’s largest Muslim population.
Market
$230 billion
The global Muslim population's spending on clothes. Company founder Diajeng Lestari has said that HijUp's target shopper is like herself: a modern, cosmopolitan Muslim woman.
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