With over 250 million inhabitants, Indonesia has the world’s fourth largest population and Southeast Asia’s largest. Its youthful workforce has long been an untapped asset, but they are now taking things into their own hands. Inspired by the successes of unicorns like Go-Jek and Traveloka, more Indonesians are looking to the digital world to start their own businesses. it faces unique issues and growing pains. CompassList offers nuanced insights into the scene’s rising stars, its diverse and often fragmented markets, and how new players and investors can navigate this complex landscape.


Indonesia Agritech Report 2020: Startups, Investors and Outlook

Indonesia Agritech Report 2020: Startups, Investors and Outlook

Indonesia is one of the world’s largest agricultural producers, with farming contributing nearly 13% to the national economy. The sector has been in slow decline for decades, however, hurt by poor yields and falling income. In recent years, thanks to startups seeking to use technology to boost the sector, Indonesian agriculture has found a new lease of life. From our interviews with key local agritech companies and investors in smart shrimp farming, farm-to-table e-commerce and more, CompassList has produced an in-depth and insightful survey of Indonesia’s agriculture sector and its prevailing challenges, complete with outlook and recommendations.




Cicil lets college students shop on various e-commerce platforms without a credit card and pay back the spending in instalments.

Trax Center’s user-friendly smartphone vehicle app solves security and maintenance issues by providing real time GPS tracking, anti-theft measures and critical vehicle status updates.


Harya Bimo

Co-founder and CEO of Medigo

Harya Bimo was a freelance digital designer before starting his first business, digital agency Definite, in 2009. Over the years, Definite spawned smaller teams and subsidiaries, including the mobile-focused Flipbox, which Harya headed from 2013 to 2018. After shutting down Flipbox and leaving Definite in February 2018, Harya established Medigo, a hospital management platform. He is also co-founder and advisor of Qasir, a point-of-sale system startup.

Hugo Diba

Co-founder and CEO of Kumparan

Hugo Diba has a master’s in Management from the University of Indonesia. Prior to becoming the CEO of Kumparan in August 2016, Hugo had previously served as the commercial director of from 2007 to 2011, before his one year tenure as business director of Detikcom and CNN Indonesia. Hugo also has ample experience in the digital marketing and adtech industry as a country sales director of CtrlShift, one of the largest Asian programmatic companies that was formed from the merger of AdzCentral, Better Digital Solutions and Asia Digital Ventures.


Angel investor  Grace Tahir, daughter of Indonesian banker and real estate tycoon, has a passion for tech startups. Besides her self-made billionaire father, business is also in her blood from her mother’s Riady conglomerate family. Married to Ronald Kumalaputra, she finally realised her dream of becoming a techpreneur in her own right. In 2012, she founded an app BibbyCam that failed less than two years later. Building on her experience in healthcare, as the Tahir empire owns hospitals in Indonesia,  she created an online health portal, offering free health consultations.

Patrick Walujo is the co-founder of Indonesian hedge fund Northstar Group. He had previously worked at Goldman, Sachs & Co. in London and New York before moving to Tokyo to join Pacific Capital Group. Ever since establishing Northstar Group in 2003, Patrick has overseen acquisitions and investments in notable Indonesian enterprises, including minimarket chain Alfamart, movie theater franchise Blitz Megaplex (now CGV Blitz after an investment from Korea's CJ CGV chain) and Equator Securities.


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