INNOVATION AT YOUR FINGERTIPS
Updated: 11/2018
Orori
Indonesia / Jakarta , Indonesia
Pitch
Taking a calculated risk, jewelry maker and retailer Orori went fully e-commerce and disrupted the conservative jewelry industry in Indonesia.
Why
Rising online shopping trends
Younger internet-savvy consumers prefer the ease and convenience of 24/7 online shopping.
Offline jewelry shop issues
Fully online businesses have lower costs like rent and e-stores have unlimited display space.
Market
$8 billion
The estimated size of Indonesia's jewelry market. Many Indonesians purchase gold jewelry not just as accessories, but for investment.
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