Found and CEO of Mars Rabbit
With significant work experience in the FMCG industry, Nie believes there is huge potential in combining offline retail with internet technologies. In 2013, he came up with an idea to design a smart shopping trolley for supermarkets but was unable to attract investors. Later, Nie formed a team to develop a grocery delivery app, which, due to few orders and high costs, failed in 2015. During this period, he helped Beijing Hualian Group, one of China's largest operators of supermarkets and department stores, draw up its O2O business strategy. In 2016, Nie founded Mars Rabbit.