Alison Gelb Pincus

Alison Gelb Pincus

Alison Gelb Pincus


Alison Gelb Pincus is an entrepreneur who co-founded One King’s Lane, a direct-to-consumer home decor company which was sold to Bed, Bath & Beyond, and more recently, sustainable packaging start-up She is also an angel investor and founder of Short List Capital, a San Francisco-based early-stage VC collective run by women.  Short List Capital currently lists 20 companies in its portfolio, which has a focus on investing in e-commerce platforms with healthy, user-friendly or sustainable products. Gelb Pincus’s recent investments included participation in the May 2020 $5.3m seed round of US cookware maker Caraway and a 2015 investment in US-based unicorn Diamond Foundry, the first certified carbon-neutral lab-produced diamond manufacturer.Alison Gelb Pincus was married to Mark Pincus, the co-founder of Zynga and a founding investor in Facebook, Snapchat, Twitter, and Xiaomi.

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