Lanzadera was founded in 2013 by entrepreneur Juan Roig, Spain's third richest individual and the CEO and biggest single shareholder of the country's largest supermarket group, Mercadona. Roig personally keeps track of the performance of the startups managed by the business incubator and accelerator based in Valencia, Spain.Lanzadera has invested €21m in almost 200 tech startups and consumer-focused offline businesses. To date, it has completed one exit via Groupify. Since 2016, Lanzadera has also specialized in video game development with Sony Interactive Entertainment Spain. The Lanzadera programs include training and assessments over a period of 9–11 months at its attractive Valencia marina location.
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