Serena Ventures is a venture capital investment firm founded by professional tennis player and businesswoman Serena Williams. The company focuses on early-stage companies founded by young, diverse teams. Since it was founded in 2014, it has invested in more than 30 companies with a cumulative market cap of $12b. Coffee brand Kopi Kenangan is its first investment in the Indonesian market. Serena Ventures has invested in notable companies like plant-based meat maker Impossible Foods, cryptocurrency exchange Coinbase, as well as Serena Williams’ own fashion label, S by Serena.
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