Julien Denoël is the Belgian co-founder and COO of UK-based VR edtech for soft-skills training Bodyswaps, where he has worked since its founding in 2019. Prior to this, he was CEO and managing director at VR marketing agency Somewhere Else from 2016, before the agency pivoted to training and skills development and became the basis of Bodyswaps’ product offer. The agency had clients such as Adidas, for which Somewhere Else produced an interactive VR in-store promotional tool that was deployed in over 100 locations in China, Europe and the US and was nominated for a VR Award and an Immersive Perspective award. Denoël has also been a guest lecturer in VR and AR at INSEEC business school in London and Geneva since 2017. Prior to this, Denoël  also co-founded another VR agency, Exheb, in 2014, where he worked for almost three years as VR Producer. He also worked in digital marketing for Quotient Technology, formerly Coupons.com for two years, and in business development and marketing at the WorldOne agency for the same amount of time. Denoël holds both a master’s and a bachelor’s degree from HEC Management School in Liege, Belgium, the former in Marketing and Organization, the latter in Management.