Bright Ideas

Ajaib targets millennials with easy-to-use investment app

© Ajaib

Y Combinator alumnus Ajaib recently acquired a local brokerage to add stock trading to its products   

With its 10-minute sign-up process and low buy-in costs, Indonesian startup Ajaib aims to open up new investment opportunities for aspiring millennial investors. 
Founded in Jakarta in 2018 and accelerated by Y Combinator the same year, the investment app recommends and lets users invest in mutual funds that correspond to their personal and financial situations.  
The company’s founders are two former management consultants, Anderson Sumarli, who was at Boston Consulting Group, and Yada Piyajomkwan, from McKinsey. The pair met while completing their MBAs at Stanford University,...

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Edited by Sophie Douez

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