Chinapex: Maximizing the marketing value of customer data

China

3 min read

Oct 12, 2018

By Wang Zeyu

©Chinapex

The startup’s also creating a transparent and efficient industry environment for digital marketing in China

Before founding Chinapex in 2009, Jimmy Hu and Tiger Yang were contracted to help build an internal system for global marketing data analysis at Microsoft. While working for Microsoft, the two UC Berkeley graduates realized that even the biggest companies could still improve marketing performance and efficiency.
At the time, programmatic buying – during which software is used to automate the process of buying, placement, and optimization of advertisements – was still a young industry in China. Using technology to advertise more precisely to customers, a common practice in the U...

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Edited by Wendy Lovinger, Wang Xiao'e

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IN THIS INSIGHT

STARTUPS Chinapex

China

Founders Jimmy Hu (Hu Shijie)

China Co-founder and CEO of Chinapex

Founders Tiger Yang (Yang Chenyun)

China Co-founder and President of Chinapex

DATABASE

INSIGHTS

RESEARCH & ANALYSIS

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