Bright Ideas

Farmer Connect: Blockchain powered platform tracing coffee beans from field to cup

© Farmer Connect

Farmer Connect’s platform enables consumers to trace the origin, quality and ethical footprint of a product by just scanning a QR code

Studies have shown that the price consumers pay for green specialty coffees often does not cover its full production cost. That means farmers are increasingly challenged in sustaining their families and the future of their farms. Tackling an issue at the heart of this challenge is a Geneva-based startup called Farmer Connect, a SaaS platform powered by blockchain, Self-Sovereign Identity, and artificial intelligence that allows the traceability of products across the supply chain.
Founded in 2019, the startup, which is focused on coffee, cocoa and tea farms, is trying to provide an ans...

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Edited by S. Mani

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