Recycling unicorn Aihuishou targets new markets with JD partnership; expands to India, Brazil and more

Image: Shutterstock

Now called Wanwu Xinsheng, the startup recycles over 70,000 used electronic goods in China daily, clocking over RMB 2bn of transactions every month

After raising $105m Series E+ funding in September, China’s largest electronics recycling platform Aihuishou has reached $3bn in valuation. The Shanghai-based unicorn has also rebranded itself as Wanwu Xinsheng, which roughly translates to “a new life for everything" in Chinese, reflecting its ambition for further growth through deeper market penetration, new product segments and, for the first time, overseas expansion.By making it easy for consumers to trade-in their used gadgets, Aihuishou now wields a nearly 80% share of the secondhand electronic goods market forecast to reach RMB 1tn by th...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Suzanne Soh

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.