VR headsets and immersive 3D audio enable moviegoers to experience what it is really like to be inside a movie. However, their noses are seldom pleased in a similar manner, despite attempts to add scents to the cinematic experience. In the 1950s, Hans Laube invented Smell-O-Vision, which could, through a movie theatre’s air conditioning system, release odors according to what the audience sees in a movie. It didn’t work well due to poor timing control, inconsistent amounts of scent and the fact that smells commingle. Now, Hangzhou-based startup ScentRealm has made it possible to cont...
© ScentRealm
