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  • INSIGHTS ( 24 )
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Xiaohongshu has a community and an e-commerce platform, both existing in the same app. In the community, people share information about makeup and fashion products, travelling logs and tips in other aspects of life. Xiaohongshu has its own logistic systems REDelivery, own brand REDelight, and brick&mortar stores RED HOME.

Association bringing together “we media” content creators/publishers, helping them to reach, market to a wider audience; monetize content by bringing onboard merchants, business partners. Also runs an incubator for related startups; Jiukan app for content showcase, connecting we media publishers with merchants; Xiongmao Liangpin e-commerce app selling high-end lifestyle products.

App for watching live and recorded concerts on mobile devices via streaming. Rock music is the focus, with other less-mainstream genres featured such as jazz and blues. Videos are professionally produced, with various viewing angles, including of performer(s) close-up, backstage, audience. From free to RMB 30 per concert.

Social media app for creating and sharing short videos spanning 15 seconds to 1 minute, set to music. Users can use different speed options and add preset filters and effects. They can also browse "musers" (popular users) for trending content, songs and sounds and hashtags.

A location-based social networking platform functioning with entertainment attributes, such as live broadcasting, short videos and 11 mobile games. Other services include premium stickers/emoticons and mobile marketing.

Pear Video is a mini video content platform that publishes lifestyle news stories for Chinese young adults on sports, entertainment, food, technology, etc. Almost all of its video clips are shorter than 90 seconds. Videos are published on Pear Video’s app, website, social media accounts and third-party platforms.

VUE Vlog's app enables users to create short clips with videos and photos, add filters, subtitles, stickers and music or recordings. Users can watch, comment, like and follow creators of the videos. 

Heptasense is a B2B SaaS for surveillance, behavior and crowd analysis. The software offers multiple uses in diverse businesses, including marketing and human resources. It can be used for real-time analysis or via a dashboard. Using motion intelligence, it is the "first AI that truly understands how humans behave".

NPAW provides business intelligence solutions to a range of media companies including telcos, broadcasters and over-the-top (OTT) service providers. The latest version of its flagship product, YOUBORA Suite, uses AI to provide insights, optimize content discovery, manage users, overcome technical issues and increase advertising efficiency.

SaaS creating a content store, a html5 page in WeChat where WeChat users can pay for premium content, for each client. It provides a back-end system via its website, app, WeChat official account and mini program for clients to upload content, track user engagement, etc. 

Huajuan Mall sells cosmetics, clothes, snacks, alcoholic drinks, dietary supplements, home furnishings, accessories, etc., via its mobile app and website. The platform hosts short and live videos through which online influencers recommend items to users. Users can also pay to watch online makeup tutorial videos.

TADO's initial product was a mobile app (iOS and Android) for users to post questions for celebrities and social media influencers, who then respond in the form of short videos. Its new product, TADOtv, offers streaming interactive short movies with branching storylines that the user can control.

Web series that enable the audience to interact with the video content, creating a more fun and engaging experience for viewers, who can decide how the plot develops by clicking, dragging, scrolling and other actions. Each episode lasts 20–25 minutes, suitable for viewing on smartphones and other mobile devices.

Councilbox's blockchain-powered platform allows remote corporate meetings to be held anywhere in the world, on multiple devices, to process remote electronic voting and to automatically draft meeting minutes, thus ensuring legal validity and security throughout the process. provides a blockchain-powered edtech platform that brings together students, teachers and employers. It tokenizes education with TUT and Smart TUT (STUT) tokens, which are used and earned by students and teachers.

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