Kuaishou: Grabbing a share of China's near-trillion-RMB livestreaming e-commerce market

Image: Shutterstock

With 300m daily users, the short video app for the grassroots has partnered JD.com to offer discounts to convert users into online shoppers

As China’s second most popular short video sharing app, Kuaishou, the short video app “for the grassroots,” is gearing up to take on internet shopping unicorns like Alibaba’s Taobao in China’s multitrillion-dollar e-commerce market.Kuaishou has its following mainly among the lower-tier city residents and rural users, a market often overlooked by its larger rival Douyin, the Chinese version of TikTok, and the internet giants, which focus on consumers in big cities like Beijing and Shanghai. Over the past two years, Kuaishou has also rapidly expanded into an e-commerce hub, converting its short...
Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading

Edited by Suzanne Soh, Wang Xiao'e

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.