Fueled by a booming sharing economy, electronics rental startup Neisha attracts millions of users in China

China

4 min read

Jun 08, 2018

By Wang Zeyu

Have you ever bought expensive equipment but seldom used it? Do you want to try the latest electronic gadgets at low cost? Try this online sharing and rental platform

Before founding Neisha in 2015, Yang Wei operated an official account on WeChat to educate followers about wine. In June 2015, he went to shoot a documentary on wine in France where it cost him RMB 2,000 to rent two pieces of equipment worth RMB 15,900. Unfortunately, he struggled to find a trustworthy rental shop on domestic websites. None of the shops provided guarantees on rental transactions. Yang had to negotiate deposit, terms of lease and rental cost with each one. To make it worse, shops that broke contract would incur no penalties. An idea struck him: why not set up a reliable rental...

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Edited by Wendy Lovinger , Wang Xiao'e

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