Haoyiku makes it possible to offer genuine products at lower prices
- China
- 4 min read
- Nov 01, 2018
- By Wang Xiao'e
When e-commerce is combined with social media, everybody wins
In January 2018, Jiulala, an apparel brand, launched a flash sale on the e-commerce app Haoyiku. Nearly 7,000 winter coats were sold in one day, with the day's sales exceeding RMB 1 million.
Haoyiku was able to pull this off because its e-commerce channel is integrated with WeChat. Merchants on Haoyiku share links to sale items in the app to WeChat, China's most popular social media app, where shoppers can directly make their purchases.
Haoyiku is not the first Chinese e-commerce company to capitalize on WeChat's ready-made customer base – of about 1 billion mont...
Haoyiku was able to pull this off because its e-commerce channel is integrated with WeChat. Merchants on Haoyiku share links to sale items in the app to WeChat, China's most popular social media app, where shoppers can directly make their purchases.
Haoyiku is not the first Chinese e-commerce company to capitalize on WeChat's ready-made customer base – of about 1 billion mont...
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