How influential is your influencer? This startup has the metrics to turn buzz into gold

Spain

4 min read

Jul 25, 2018

By Emanuela Ferraro

Influencity is a new way for companies and brands to win in social media marketing

From fashion and music to stock-picking and politics, social media influencers have become the de-facto opinion leaders on a wide range of topics. With every blog post or tweet reaching thousands, sometimes millions, influencers have emerged as online celebrities in their own right, garnering legions of followers on Facebook, Twitter and other popular online sites.
The commercial potential of influencers has not gone unnoticed by corporations. As 7 out of every 10 consumers in Asia, Northern Europe and the US use social media, brands are spending an increasing share of their marketin...

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Edited by Leonard Lee

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IN THIS INSIGHT

STARTUPS Influencity

Spain

Founders Clara Montesinos García

Spain Co-founder and CMO of Influencity

Founders Daniel Sánchez

Spain Co-founder and CEO of Influencity

Founders Alberto Vilva

Spain Co-founder and CPO of Influencity

Founders Francisco Castillo

Spain Co-founder and CTO of Influencity

DATABASE

INSIGHTS

RESEARCH & ANALYSIS

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