Why

Problems measuring KPIs

Difficult to measure effectiveness of various influencer campaigns due to use of different attribution models.

More autonomy for influencers

Less reliance on agencies enables influencers to select their preferred brands and monetization opportunities.

Market

$1.3 billion

Size of the global social media analytics market in 2017, estimated to reach US$9.4 billion by 2022 on increased demand for competitive intelligence to target social media users.

Limited Reading

The rest of the content is only available if you are logged in.

Limited Reading
LOG IN
RELATED INSIGHTS
Bright Ideas

How influential is your influencer? This startup has the metrics to turn buzz into gold

Social Networking & Community

Movers and Shakers

Jorge Dobón of Demium Startups: Precocious founder who prizes risk and failure

Incubators

RECOMMENDED
Adskom

Startup

Adskom

Indonesia

Gojek

Startup

Gojek

Indonesia

Huajuan Mall

Startup

Huajuan Mall

China

Indonesia Agritech Report 2020: Startups, Investors and Outlook

Download

report report

RELATED ARTICLES

Bright Ideas

How influential is your influencer? This startup has the metrics to turn buzz into gold

Influencity is a new way for companies and brands to win in social media marketing

Social Networking & Community | Marketing | Big Data & Analytics

Movers and Shakers

Jorge Dobón of Demium Startups: Precocious founder who prizes risk and failure

Thanks to its unique pre-incubation model, Jorge Dobón’s Demium Startups has supported hundreds of startups in less than six years, with a portfolio worth €130 million

Incubators | Investment | Demium Startups

Indonesia Agritech Report 2020: Startups, Investors and Outlook

Download

report report

RECOMMENDED

Adskom

STARTUPS

Adskom

Indonesia

Gojek

STARTUPS

Gojek

Indonesia

Huajuan Mall

STARTUPS

Huajuan Mall

China

Your payment was not successful.

Please make sure you have entered your payment details correctly. Or try again in a few moments.

small logo

The discount code you entered is invalid

Please make sure you have entered your discount code correctly. Or try again in a few moments.

Download successful.

Your sample has been sent. Please check your email.

By accessing and using www.compasslist.com and all pages within the domain (the “Website”), You accept and agree to have read, understood, accepted and agreed to be bound by the Terms of Use and Privacy Policy in full. If you disagree with all or any part of these Terms of Use and Privacy Policy, please do not use or continue any further use of this website. You acknowledge that you are aware that this Website contains an archive of existing content as at 31 December 2021 and is not being actively managed. We are under no obligation to update the content on this Website and, accordingly, no new content or articles will be posted to the Website after 31 December 2021.