Interviews

Lesielle: Award-winning personalized cosmetics that adapt to changing skincare needs

  • Spain
  • 13 min read
  • Apr 15, 2019
  • By Amalia González

© Lesielle

This Spanish AI-powered device combines with a mobile app to track the daily condition of your skin and tailor-make cosmetics for each customer 

Imagine having your own personal skincare and beauty consultant 24/7. Spanish startup Lesielle is disrupting the beauty sector by offering customized products that can be tweaked according to the changing needs of individual customers.
Founded by industrial pharmacist Rubén Rubiales Vázquez in 2016, Lesielle is gearing to tap the lucrative cosmetics industry that is expected to grow to US$805.6 billion by 2023 at an annual CAGR of 7.14% from US$532.4 billion in 2017. Demand for specialist skincare products, in particular, will also surge with the growth of aging populations worldwide. Skinc...

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