Getting up early on weekends to queue for limited edition trainers is common among sneakerheads who collect and trade sneakers as a hobby. In 2015, Adidas launched its Yeezy trainers in China priced at US$350. All 9,000 pairs were quickly sold out and the resale price immediately spiked up to US$1,500. In spite of the high resale prices, die-hard fans found it hard to get their hands on a pair of the collector's edition.Enter Poizon, a secondary marketplace for designer sports shoes that is cashing in on the fast-growing popularity of the branded sneakers culture. Poizon's US counterpart Stock...
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Gearing up for IPO in 2019 with just pre-A funding raised so far, fast-growing sneakers trading portal Poizon rides craze for branded sneakers and sneakerheads’ willingness to pay
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