World Wildlife Fund
The World Wildlife Fund (WWF) is an international NGO operating across over 100 countries with projects initially focused on the protection of endangered species, which later expanded into other areas like the preservation of biological diversity, protection of natural resources, and the mitigation of climate change. It is considered the world's largest conservation organization, working with a network of different NGOs, governments, scientists, companies, local communities, investment banks, fishermen and farmers. The WWF was founded in 1961 and 55% of its funding comes from individuals and bequests, 19% from government sources, and 8% from corporations. With more than $1bn in investment capital, WWF has supported more than 12,000 conservation initiatives with over 5m supporters worldwide. The institution has been often criticized for not campaigning objectively because of its strong ties with multinational corporations such as Coca-Cola, Lafarge, and IKEA. In 2019 the institution reported 4% of its total operating revenue coming from corporations.
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