Combining travel and social media, Breadtrip maximizes the fun in traveling and sells travel products – so inspired travelers can make their dreams come true.
Why
Rise of DIY travel
More Chinese are choosing DIY travel – reflecting relaxed visa requirements, rising income, changing lifestyle.
Popularity of social media
Chinese are big users of social media and travel content is great for sharing, crowdsourcing.
Market
$215 billion
Chinese spending on overseas travel in 2015, +53% versus 2014. Chinese made a record 120 million outbound trips in 2015. Independent travelers comprise about 60% of the market.
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