The Hotbody app helps users to get fit, stay motivated with in-app fitness videos and workout buddies, plus the option to use its offline gyms.
Why
High dropout rates
Hoping to keep fit, people sign up at gyms but only 10% go regularly.
Only one revenue stream
Gyms in China collect income mainly through annual membership fees.
Market
70 million
Forecast number of active fitness app users in China in 2018. Increased consumer spending is boosting the market, mirroring the US’s, where fitness comprises 20% of household expenditure.
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