Beyond clever marketing, Kopi Kenangan offers affordable quality coffee for Indonesian tastes; with 300+ outlets in 3 years and profitable, Southeast Asia expansion is next.
Why
Rising popularity of coffee
Recent pop culture events have made coffee increasingly popular among Indonesia's youths.
Coffee is expensive
Chain café products are not affordable enough for most Indonesians to consume daily.
Market
$8.02bn
Estimated revenue of Indonesia's coffee industry in 2020. The number is expected to grow at a CAGR of 13.6% in the 2020-2025 period.
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