Co-founder and CEO of ZendMoney
Software engineer Bong Defendy established his first company, Winning-Soft (PT Datacaraka Solusindo), while studying Computer Science at Bina Nusantara University. He has been running the company since 2005, providing various software development and digital consultancy services. In 2017, Defendy and colleague William Lamuda decided to develop ZendMoney, a remittance service for Indonesian migrant workers that would use an e-wallet concept. Defendy continues to run Winning-Soft concurrently with ZendMoney, with Winning-Soft providing development support to ZendMoney.