FOUNDER PROFILE

Yan Zitong

Yan Zitong

Yan Zitong

Co-founder and Chairman of Tiantian Xuenong

Yan became interested in agriculture while working as a venture capitalist at Pingan Trust, the trust unit of Ping An Insurance, from 2010 to 2014. He invested in dozens of agricultural projects on behalf of his clients. Yan resigned from Pingan Trust in 2014 and founded DFS168.com, an e-commerce platform for agricultural materials. In 2017, he co-founded Tiantian Xuenong with Zhao Guang, a friend from university, and became the company's chairman. Yan received his bachelor's degree in Electronics from Sun Yat-sen University in 2006 and his MBA from Hong Kong Baptist University in 2010.

STARTUPS FOUNDED

China / Shenzhen , China

Series A 08/2018

China / Shenzhen , China

Tiantian Xuenong

Series A 08/2018

China / Shenzhen , China

Aimed at new generation farmers, Tiantian Xuenong is the first company in China to bring the pay-for-knowledge model to the agriculture industry.

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