Smart Bees wants to capitalize on China's two-children policy

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High property prices fuel demand for Smart Bees’ bespoke smart tech-equipped furniture that maximizes living spaces for families and young homeowners 

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On a trip to Italy in 2014, Wang Bin spotted furniture items specially designed for small homes. The furniture expert immediately wanted to export such Italian products to China where real estate prices in metropolises like Beijing, Shanghai and Shenzhen are sky-high and living spaces are small. When his franchise business proposal was rejected by the Italian supplier, Wang decided to create his own brand in China.Established in 2015 and re-branded as Smart Bees in December 2016, the Shanghai company is tapping growing demand for bespoke furniture that maximizes the use of indoor spaces in sma...
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Edited by Suzanne Soh

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