H&M Group

H&M Group

H&M Group


H&M’s first shop was founded 74 years ago in Sweden by Erling Persson under the name “Hennes”, Swedish for "hers" since the shop was selling only women's apparel. In 1968, Persson expanded into menswear by acquiring Swedish retailer Mauritz Widforss. Hence the rebranding of the company into Hennes & Mauritz (H&M). In 1974, H&M was listed on the Stockholm Stock Exchange. Since then, H&M has expanding internationally opening its first store in London and the rest of Europe and also to the US in early 2000.In 2008, the company also moved into the home furnishings segment and launched H&M Home stores worldwide. The fashion chain can now be found across Europe, the US, Asia and the Middle East. The group expanded further by acquiring fast-fashion brands like Weekday, Monki and Cheap Monday. In April 2021, H&M Group announced a collaboration with textile cleantech Infinited Fiber to launch proof-of-concept denim created wholly from regenerated textile waste as part of its commitment to use only recycled or sustainably sourced materials by 2030.

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