Rubén Blanco Carrera
Commercial Director and co-founder of Digitanimal by SensoWave
An industrial engineer by training, Rubén Blanco Carrera comes from a family of ranchers in Cabañas, 18 km from Ávila, Spain. Currently he is Commercial Director and co-founder of IoT startup SensoWave, as well as its brand Digitanimal, aimed at remote farming. The business idea of Digitanimal partly came about because of Blanco’s personal experience with his own livestock. Using IoT remote tracking, detecting heat and parturition through the use of sensors , which are analyzed to reflect the behavior of the cattle and notify alert ranchers to the anomalies detected, he was able to save a mother and calf from a difficult delivery. In another incident, the technology helped alert him to the attack of wolves. Blanco holds both a first degree and a master's degree from Madrid's Alfonso X El Sabio University, the former in Technical Engineering in Industrial and Product Design and the latter in Industrial Engineering and Industrial Electronics. He then worked as an industrial engineer at both private company Retailgas and at Alfa Imaging, the startup co-founded by Carlos Callejero, with whom Blanco later co-founded SensoWave.
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