Canika: A new app offering more budget-friendly weddings
- Indonesia
- 4 min read
- Mar 26, 2020
- By Marcel Thee
Image: Shutterstock
Canika woos young couples with more flexible prices and options in Indonesia's $7bn wedding planning market
Weddings are a big business in Indonesia. Pre-wedding photoshoots alone have grown more extravagant over the years. Big bucks are also splashed on luxurious gown rentals, makeup and grand receptions. No wonder the wedding planning market is a $7bn industry in Indonesia.
The market has also gone online in the recent years. Bridestory, founded in 2014, is the country's largest wedding planning e-commerce platform today, matchmaking more than 3.5m couples to over 20,000 wedding services vendors annually. It was acquired by e-commerce unicorn Tokopedia last year for $30m.
For industry newcom...
The market has also gone online in the recent years. Bridestory, founded in 2014, is the country's largest wedding planning e-commerce platform today, matchmaking more than 3.5m couples to over 20,000 wedding services vendors annually. It was acquired by e-commerce unicorn Tokopedia last year for $30m.
For industry newcom...
The rest of the content is only available if you are logged in.
MOST VIEWED