Cashtree combines locksreen ads and rewards-based marketing to help businesses go viral

Indonesia

4 min read

Jul 09, 2020

By Marcel Thee

Businesses can expect their ads to grow organically with Cashtree's platform © Cashtree

The Indonesian mobile advertising platform encourages users to share ads on social media and WhatsApp so they go viral

Lockscreen mobile advertising platform Cashtree grew from 5m users in 2017 to the 18m it has today without a full-fledged marketing campaign. According to CEO Dallen Kim, Cashtree's business has grown rapidly only through its strong user base and by creating efficient “word-of-mouth viral-marketing from user to user.”
Cashtree's business clients not only see their ads promoted on mobile platforms, but also have them spread organically on social media or through messaging platforms. The Cashtree app does this by rewarding its user community for sharing ads on their own social media ac...

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Edited by Matt Stanley

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