From Tekapedia to HayoKerja: How failure led to a less exciting business model – and success

Indonesia

3 min read

Jan 28, 2020

By Marcel Thee

The HayoKerja team with CEO and founder Alexander Ivan Tirta (second from R) © HayoKerja

Borrowing the e-commerce marketplace model, Tekapedia tried to match businesses with blue-collar hires, but it soon realized the sector had simpler needs

In late 2017, three friends and fellow entrepreneurs came up with a business idea and unabashedly named it Tekapedia – after the Indonesian e-commerce unicorn, Tokopedia, hoping to capitalize on the publicity.
The Tekapedia website was created as a marketplace, to connect blue-collar workers like domestic helpers, drivers and store staff with businesses looking to hire them. The word “teka” is short for “tenaga kerja” (Indonesian for “labor”) while “pedia” refers to the process of learning and growing.
Today, Tekapedia no longer exists. Alexander “Ivan” Tirta, the company's former...

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Edited by S. Mani, Bernice Tang

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