Genuine or fake? Sneakers resale platform Poizon tackles counterfeit issues

China

4 min read

Jul 01, 2019

By Megan Wang

Image: Unsplash

Gearing up for IPO in 2019 with just pre-A funding raised so far, fast-growing sneakers trading portal Poizon rides craze for branded sneakers and sneakerheads' willingness to pay

Getting up early on weekends to queue for limited edition trainers is common among sneakerheads who collect and trade sneakers as a hobby. In 2015, Adidas launched its Yeezy trainers in China priced at US$350. All 9,000 pairs were quickly sold out and the resale price immediately spiked up to US$1,500. In spite of the high resale prices, die-hard fans found it hard to get their hands on a pair of the collector's edition.
Enter Poizon, a secondary marketplace for designer sports shoes that is cashing in on the fast-growing popularity of the branded sneakers culture. Poizon's US counterpart S...

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Edited by Suzanne Soh , Wang Xiao'e

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IN THIS INSIGHT

STARTUPS Dewu (Poizon)

China

Founders Yang Bing

China Founder and CEO of Dewu (Poizon)

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