Gradana: P2P lending for more accessible home ownership in Indonesia

Indonesia

6 min read

Feb 25, 2021

By Marcel Thee

Gradana wants to create an ecosystem where developers, agents, landlords, buyers and lenders benefit one another through interconnected financing

Co-founded by serial entrepreneur William Susilo Yunior and real estate veteran Angela Oetama, Gradana wants to make real estate affordable for both investors and young Indonesians that can’t come up with the down payment needed for the purchase of their first homes.
Gradana has created a wide range of products since its launch in December 2017, including mortgage down payment installment loans (GraDP), rental loans (GraSewa), renovation loans (GraRenov), and invoice financing for interior designers and architects in real estate projects (GraKarya).
The startup made its name with i...

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