Indonesian state enterprises launch e-wallet LinkAja, competing with Go-Pay and OVO

Indonesia

5 min read

Jul 17, 2019

By Putu Agung Wija Putera

Even with a wider range of services and extensive state backing, LinkAja faces a tough battle

A joint venture of seven Indonesia state-owned enterprises (SOEs) has launched LinkAja, an e-wallet that would compete with market leaders Go-Pay and OVO.
PT Fintek Karya Nusantara (Finarya), the company that runs LinkAja, is backed by seven SOEs: national telecommunications firm Telkom; the four state-owned banks (BRI, BNI, BTN and Mandiri); oil and gas firm Pertamina; and insurance company Jiwasraya. LinkAja merges T-CASH, originally launched by Telkom's mobile subsidiary in 2007, with the e-wallet services of the four banks.
Since LinkAja is taking over the users of T-CASH and the s...

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Edited by Wendy Lovinger

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