Bright Ideas

Narasi TV: Creating a better media experience for Indonesia

  • Indonesia
  • 5 min read
  • Mar 13, 2019
  • By Putu Agung Wija Putera

©Najwa Shihab

Spearheaded by a popular talkshow host, this new media startup seeks to cultivate a more positive online media environment

With the young making up nearly half of Indonesia’s population, internet media startup Narasi TV has set out to create educational media for this market segment, seeking to inspire citizen activism and social issue awareness.  
According to a 2017 survey of Indonesian audiences by ad and marketing research firm Nieslen, 44% of respondents get their news from online sources – a figure likely to grow as online sources become more prevalent. Skewing the numbers are the country's exceptionally large youthful population: about 128 million (almost half of the population) are age...

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Edited by Bernice Tang , Leonard Lee

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